My website has had a complete refresh, both in its content and its look. That’s because, over the past few years, the focus of my work has gradually evolved from copywriting to strategic communications consultancy. The new website brings this evolution to light. What hasn’t changed? My passion for well-crafted writing. What has become an…
A new blog post. An updated website. One LinkedIn post after another. Many businesses work continuously on their content—and yet, the impact often remains limited. This is rarely due to the individual pieces of content themselves, but rather because they are not connected to one another. In practice, content is often created situationally: a topic…
My client singold gerätetechnik has spent the last few months deep in development – and the hard work has paid off. They have just unveiled the “Knocker to go”, an innovative new solution that brings total flexibility to pneumatic knockers. It is incredibly straightforward, highly versatile and a real game-changer for the industry. I’m thrilled…
Businesses invest time and budget into content—and then wonder why it fails to achieve the desired impact. The obvious explanation is that the copy isn’t good enough. However, the true cause usually lies elsewhere. The content itself is rarely the problem; what’s missing is a strategic foundation. Too often, work starts in the wrong place.…
Businesses usually have a lot to say: about their services, their values, and their experience. Yet, all too often, very little sticks with the reader. This is rarely due to a lack of content or poor phrasing. More often, it is because it isn’t clear what is actually being communicated. In practice, I consistently see:…
The business model of online platforms for cheap texts is no longer working. Entire order segments have recently collapsed. The reason for this is AI tools for text creation, such as ChatGPT, are rapidly expanding from the lower quality level into areas with higher requirements. Can they really save costs? Do the results meet high…
My voluntary editorial work for KUKI Express shares a surprising amount of DNA with my professional daily life. While the subject matter differs and our collaboration is more personal and heartfelt than most corporate environments, the same principle holds true for community work: it is never enough to “simply post content.” Instead, the focus must…