My long-standing client singold gerätetechnik has launched a new website—and I was delighted to lead the content refresh. The core challenge was simple: how do you present complex technical products so that users can quickly find what they’re looking for? To solve this, we restructured the product catalogue, streamlined the copy and optimised the user…
Some professional relationships span many years – and continue to evolve along the way. That’s certainly been the case with UHLMANN PR & Markenstrategie. Having worked there as a permanent employee for many years, I’ve since stayed connected as a freelancer, stepping in whenever the team needed extra capacity or specialist expertise. Now, we’re embarking…
My website has had a complete refresh, both in its content and its look. That’s because, over the past few years, the focus of my work has gradually evolved from copywriting to strategic communications consultancy. The new website brings this evolution to light. What hasn’t changed? My passion for well-crafted writing. What has become an…