Aldin Vojic
Creation of blog texts according to SEO specifications
Communications Consulting & Content for Businesses
I help businesses define their communication strategy—and transform it into high-impact content and copy.
These days, anyone can generate content. In fact, it’s never been faster.
But for many businesses, the vital ingredient is missing: a definitive strategic foundation.
Without it, content is just noise. It feels generic and rarely achieves its intended goals.
This is where I come in.
I help companies clarify their communication strategy—creating the essential groundwork for content and copy that truly resonates.
If you feel your content isn’t achieving the desired impact, it may be time to review your strategic foundation.
Dr. Nadja Hadek
Services
Strategic Foundation
I develop the basis for clear and consistent communication: positioning, key messaging, tone of voice, and content structure.
This ensures that communication functions as an effective, cohesive system.
Concept & Strategy
Based on this foundation, I create tangible content concepts: website structures, content formats, editorial calendars, and communication guidelines.
This makes strategy actionable—and sustainable in day-to-day business.
Content & Copywriting
I develop content and copy rooted in a clear strategic foundation—for websites, trade media, PR placements, and other derived communication formats.
The result is content that is clear, substantive, and works within the broader context of your business goals.
Process
How I Work
Effective communication doesn’t start with writing.
It begins long before that.
1. Analyis & Clarity
We examine your current position:
positioning, target audiences, and existing content.
What is already defined—and where is a strategic foundation still required?
2. Strategic Alignment
Building on this, I develop a clear communicative direction:
key messaging, structure, tone of voice, and content priorities.
This creates a consistent framework for all your content moving forward.
3. Concept Development
The next step is to make the strategy concrete:
website structures, content formats, or editorial guidelines.
This ensures communication is not only coherent—but also effective.
4. Implementation
On request, I can oversee the implementation or take on key content pieces myself.
My goal is always to ensure that strategic quality remains visible throughout the final execution.
If you’re considering how this could work for your business, let’s talk.
About Me
My background is in writing. And I realised early on: great content is born from clarity.
With over 25 years of experience in editorial and corporate communication, I have seen how content is created—and why so much of it fails to make an impact.
Often, what’s missing is a strategic foundation:
What do we stand for? What do we really want to say? And who are we speaking to?
This is exactly where I come in.
My approach has also been shaped by my academic work.
During my doctorate, I learned how to dissect complex topics, structure them, and get straight to the point.
This mindset still defines my method today: analytical, precise, and with a sharp focus on what truly matters.
References
Well-established processes characterise my work with regular customers. For many, I am an integral part of their team as a freelancer and always come into play when the need arises.
Drucktreff
Collaboration on numerous joint customer projects: Flyers, website texts, invitation cards, vouchers, etc.
IHK Schwaben Bayerisch-Schwäbische Wirtschaft
Journalistic articles for Bayerisch-Schwäbische Wirtschaft, the magazine of the Swabian Chamber of Industry and Commerce
Refloactive
Development and expansion of the brand presence for the DACH market: website, social media, catalogues, newsletters and more
singold gerätetechnik gmbh
Regular input: Creation of specialist articles, advertorials, website texts, etc., in English and German
Stadt Königsbrunn
Creation of a brochure on field and wayside crosses, including research and conceptual development
Customer feedback
Kurt Hanisch, Founder and Owner, Hanisch Wärme-Sanitärtechnik, Schwabmünchen
Working with Nadja is always straightforward and reliable. She contributes her own ideas, thinks proactively, and has an excellent instinct for how to present our business in a way that is professional, modern, and personable. We particularly appreciate how quickly she understands what matters to us and how smoothly every project is delivered.
Aneta Niciak, CEO Refloactive, Bydgoszcz (Poland)
We are very happy to have Nadja for our expansion into the DACH market! She always delivers the German and sometimes also the English texts for our catalogues and texts for newsletters, websites, etc., very quickly.
Aldin Vojic, SEO Freelancer, Augsburg
Since 2019 Nadja has supported me in writing sales pages, blog articles and other website texts. The texts are always of the highest quality, and I never have to wait long for them. Her friendly, easygoing and courteous manner makes collaborating with her all the more enjoyable.
Matthias Hofmann, Managing Director, singold gerätetechnik gmbh, Schwabmünchen
We’ve enjoyed a trusting and productive working relationship with Nadja for many years. We particularly value her outstanding reliability, flexibility, and creative input, all of which have significantly strengthened our marketing. What’s also impressive is her genuine interest in our products and their applications; she takes the time to fully understand how our products function, ensuring that the content she creates is not only visually engaging but also technically accurate. Throughout every project, it’s clear how much passion and commitment she brings to her work.
Latest news
More than just a fresh coat of paint
My website has had a complete refresh, both in its content and its look. That’s because, over the past few years, the focus of my work has gradually evolved from copywriting to strategic communications consultancy. The new website brings this evolution to light.
What hasn’t changed? My passion for well-crafted writing. What has become an even greater part of my work is everything that comes before the writing: bringing structure to communications, sharpening key messages and finding the right words for the organisation, the audience and the occasion.
I’m delighted to see my website finally reflecting this new direction.
July 9th, 2026
Innovative tech deserves clear communication
My client singold gerätetechnik has spent the last few months deep in development – and the hard work has paid off. They have just unveiled the “Knocker to go”, an innovative new solution that brings total flexibility to pneumatic knockers. It is incredibly straightforward, highly versatile and a real game-changer for the industry.
I’m thrilled to have handled the communications for the launch and written the PR copy, including this trade feature.
June 6th, 2026
Communication Always Starts with People
My voluntary editorial work for KUKI Express shares a surprising amount of DNA with my professional daily life. While the subject matter differs and our collaboration is more personal and heartfelt than most corporate environments, the same principle holds true for community work: it is never enough to “simply post content.” Instead, the focus must always be on understanding what truly interests our audience, crafting content that resonates, and ensuring our stories are genuinely heard.
As Editor-in-Chief of KUKI Express — the online publication for the KUKI e. V. association — I oversee story development, provide editorial feedback, sub-edit contributions, and manage content for the CMS. Ultimately, I am navigating the same questions that define corporate communications: Who are we trying to reach? Which topics truly strike a chord? And how do we frame our stories to keep the reader engaged until the very end?
What I find most rewarding is collaborating with an editorial team I helped establish — a group of like-minded individuals who share my passion for music, culture, and the art of a great story.
May 7th, 2026
Guide
Contact
Are you interested?
Just send me an e-mail or give me a call.
I will be happy to answer your questions.
Dr. Nadja Hadek
+49 (0)8232 5055130
hadek@nadja-hadek.de