Copywriters are like so many other things in life: What you buy cheaply, you might end up buying twice. Many students and career changers earn extra money or pocket money by writing texts. For some types of text, the quality level may be sufficient, for example, if you want to fill a webshop with many product descriptions in a short space of time. Here, the content requirements are not very high, no special writing style is expected and autocorrect will take care of the correct spelling if necessary.
If, on the other hand, you are not looking for mediocrity but genuinely good quality for your company, you may not be happy with cheap part-time copywriters or even online text platforms. It’s better to get a quote from a professional right away and see the service for yourself.
Billing can be based on the price per word, on an hourly basis, as a project-related flat rate or as a fixed monthly price with a roughly defined service quota.
The word price is recommended as a basis for invoicing if higher volumes of text are regularly produced according to the same pattern and on similar topics, for example, blog texts or product descriptions. If the copywriter has more time for familiarisation or takes on additional tasks, such as the design of the text or conceptual work such as topic planning, the word price cannot reflect this –– in such cases, one of the other billing options is more suitable. Which of these works well for both sides depends primarily on how regularly text work is outsourced to the external party. The project flat rate and the monthly flat rate guarantee a high degree of predictability, while billing on an hourly basis gives you more flexibility.
The costs incurred for your project depend on many different factors: Familiarisation time, amount of text, level of requirements, etc. Before you place the order, any good copywriter will provide you with a reliable cost estimate.