My long-standing client singold gerätetechnik has launched a new website—and I was delighted to lead the content refresh.
The core challenge was simple: how do you present complex technical products so that users can quickly find what they’re looking for? To solve this, we restructured the product catalogue, streamlined the copy and optimised the user journey. We also integrated the Pneumatic Knocker K configurator directly into the product page.
I love projects like this: taking a vast amount of technical detail and turning it into clear, effective communication that just works for the target audience.
September 24th, 2026