What makes a good speech?

Many people have to give a speech or address from time to time, e.g. as a managing director, board member of an organisation or at a wedding. Most of us don’t feel particularly comfortable with this task. As a speechwriter, I can help! I won’t be able to recite the speech for you, but with…

Commissioning blog texts –– why is it important?

The first blog in history, even if the terms ‘blog’ or ‘weblog’ didn’t exist back then, appeared in November 1990. Since then, this text form has experienced an astonishing career. Unlike most journalistic text forms, it is characterised by the subjective colouring of the author. Regardless of whether it is primarily thoughts, information, experiences or…

How good are AI-generated texts? (Update)

The business model of online platforms for cheap texts is no longer working. Entire order segments have recently collapsed. The reason for this is AI tools for text creation, such as ChatGPT, are rapidly expanding from the lower quality level into areas with higher requirements. Can they really save costs? Do the results meet high…