What started as a small change unexpectedly grew into something much more significant.
To be honest, I only intended to have my new address added to my stationery. A quick job—or so I thought.
But as I looked at my logo alongside graphic designer Hart Basan, it became clear: something didn’t quite fit anymore.
So, we took a closer look. We questioned things. We reorganised.
What began as an address change turned into a complete logo redesign.
And just like that, my owl has spread its wings.
It now stands broader, with more presence, and a more deliberate sense of space.
And the new logo is only the beginning. The process has continued and is still ongoing.
I am repositioning myself.
A website relaunch will be following soon, too.
Sometimes, all it takes is a small nudge to set something in motion that was ready to go all along.
April 15th, 2026