If you only consider the output per working hour, an external writer is more expensive than a permanent copywriter at first glance. However, this impression is quickly put into perspective. After all, you only bring in an external writer when you need them \u2013\u2013 and the rest of the time they don’t cost you any money. This means no paid holidays, no sick pay, no idle socialising at the coffee maker and no training costs. An external copywriter only costs money if they actually deliver. This is of particular benefit to companies that do not have enough text work, or not enough on a regular basis, to employ a full-time copywriter.<\/p>\n
Most freelance writers have a pronounced service provider mentality. They know that they have to be convincing with every assignment in order to maintain cooperation with the client. Anyone who doesn’t perform is quickly out of the picture because there are plenty of other copywriters out there. For you as an entrepreneur, this means that you can generally expect more commitment and willingness to perform from a freelance service provider than from a permanent writer.<\/p>\n
Every writer has different talents and specialisms. The best copywriters are able to master many different language styles, are familiar with the requirements of various text and publication formats and can quickly familiarise themselves with new subject areas. Nevertheless, there will be texts for which you need an expert \u2013\u2013 be it because of more specialised requirements or because you want to develop and implement a completely new social media strategy. If you prefer to work with freelance writers, you remain flexible and can commission the most suitable copywriter for every requirement.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you only consider the output per working hour, an external writer is more expensive than a permanent copywriter at first glance. However, this impression is quickly put into perspective. After all, you only bring in an external writer when you need them \u2013\u2013 and the rest of the time they don’t cost you any…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1467","post","type-post","status-publish","format-standard","hentry","category-guide","category-14","description-off"],"yoast_head":"\n